Our Competitive Advantage?

Big Fish. Small Pond.

We create niche products for small or new categories that are overlooked by larger competitors.

Play the Long Game.

We overestimate what we can do in five years, but underestimate what we can do in fifteen.

Asset Light.

Our manufacturing partners do the heavy lifting. Our focus is on everything else.

Deeper Bench.

The people attracted to our culture have a hard time leaving it.

Embrace Technology.

If it frees up humans to be creative, let’s do it.

Eat Your Own Cooking.

Those who help bake the cake get to eat a slice through profit sharing and stock ownership.